Total Retail - The Retailer's Source for Content & Community
October 14, 2024 at 6:19 pm. Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey — and the influence that technology has had on it.
Retail Revolution: Navigating the Next 5 Years of Industry
Sep 9, 2024 · E Jennifer Smith Author's page. As a group media director, Jennifer has led some of MMWW’s premier clients in the retail industry, focusing on both brand and performance campaigns. With 17+ years of experience across digital as well as traditional media, Jennifer is a strategic powerhouse, bringing true partnership and thought leadership to …
Meet the Staff - Total Retail
The Total Retail staff can be contacted at One Penn Center, 1617 JFK Boulevard, Suite 1750, Philadelphia, PA 19103 or at 215-238-5300.. Melissa Campanelli, Brand and Content Director, Retail & Travel Group Melissa Campanelli is the brand and content director of the Retail and Travel Group at NAPCO Media, which includes Total Retail, Women in Retail Leadership Circle, and Women Leading Travel ...
Ames Watson Exec on the Evolution of Retail Marketing
In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology's influence on marketing strategy. In addition, Mason shares advice for aspiring marketing leaders and why she enjoys ...
Total Retail Talks Podcast
In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority.Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer …
What PepsiCo's pepviz is Learning About Gen Z Shoppers
In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands.Listen in as Webb provides an overview of PepsiCo's pepviz data analytics initiative (0:55), what they're learning about the Gen Z shopper (2:10), and how ...
Merchandising Planning Strategies for New Retail Stores
May 16, 2023 · Here are some strategies to try: 3. Implement the 80/20 rule. This merchandising approach is a popular one because it keeps profits high and risks low. The gist is that 20 percent of a retailer’s products are responsible for 80 percent of its sales — i.e., a select group of core best-sellers drive the most revenue.
Express Sold for $174M to PHOENIX RETAIL
Jun 17, 2024 · PHOENIX RETAIL, a newly formed joint venture comprising mall owners Simon Property Group, Brookfield Properties, Centennial, and brand equity and management firm WHP Global, received court approval on June 15 to acquire most of Express Inc.’s assets out of Chapter 11. PHOENIX will pay about $174 million split between $136 million in cash consideration and $38 million of assumed liabilities.
Corporate Social Responsibility: What Retailers Need to Know
Apr 17, 2024 · Earn customer loyalty with three best practices: Authenticity: Consumers want to buy from brands that share their values and expect those values to be supported with actions and policy. Consider how your CSR efforts align with your company’s mission, business model, policies and practices. Consumers will notice if the values you promote aren ...
Chico's FAS Sold to Private Equity Firm, CEO to Depart - Total Retail
Jan 9, 2024 · Chico's FAS Inc. shareholders approved the sale of the fashion company for $1 billion cash to New York-based private equity firm Sycamore Partners, reports News-Press.New owner Sycamore Partners has moved Chico’s brands — Chico's, White House Black Market, and Soma — into KnitWell, a holding company formed last year.KnitWell also includes Ann Taylor, LOFT, and Talbots, and provides ...