Digital media behaviors between older and younger generations …
Feb 21, 2022 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media usage), we also saw the pandemic accelerate and impact ...
How a one dollar offer drives The Boston Globe’s subscription …
Mar 17, 2022 · With subscription growth slowing, The Boston Globe decided to try an experiment in 2018. The Globe, which has long believed its product was worth $1 a day, began charging that rate in 2015. It also decided it would try to accelerate subscriber growth with a bargain introductory offer. In the first few days after making the one dollar ...
How HBR uses case studies and ebooks to sell premium …
May 20, 2021 · Individually, most Harvard case studies sell for $8.95 per PDF and $15.05 for a printed copy. Ebooks are typically priced at$19.95 each. A five-ebook series on effective management — with titles including Getting The Right Work Done and Making Every Meeting Matter — sells for $90. Certainly, some users are looking to solve a single issue ...
Get to know Gen Z's media habits - Digital Content Next
Sep 14, 2021 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content.
Trust in news varies by source and demographics
Aug 13, 2024 · The New York Times was the only newspaper to hit the 50% mark in trust, with The Wall Street Journal falling just short at 49%, and The Washington Post at 46%. NPR was trusted by 47% of those surveyed, tied with USA Today. Bringing up the bottom of the trust list were Yahoo News (40%) and HuffPost (39%). However, it’s notable that these two ...
A state-by-state evaluation of internet privacy laws - DCN
Feb 6, 2023 · A state-by-state evaluation of internet privacy laws. February 6, 2023 | By Paul Bischoff – Editor, Comparitech @pabischoff. Laws governing online privacy in the U.S. vary widely from state to state. To find out how each U.S. state ranks from least to most private, Comparitech evaluated each and every one of them based on 25 key criteria.
Five big leadership challenges facing the media industry
May 12, 2022 · Here are five of the core elements that emerged from our conversation, with a focus on supporting future leaders – and the challenges facing them – in the media industry: 1. Training the next generation of leaders. Zielina has extensive leadership experience in media including stints as Chief Product Officer & Editor-in-Chief Digital at the ...
Google data collection research - Digital Content Next
Aug 21, 2018 · A major part of Google’s data collection occurs while a user is not directly engaged with any of its products. The magnitude of such collection is significant, especially on Android mobile devices, arguably the most popular personal accessory now carried 24/7 by more than 2 billion people. DCN is grateful to support Professor Schmidt in ...
Understanding the role of relevance for the news audience
Feb 27, 2019 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
The next step in engaging audiences: personalized news content …
Nov 18, 2020 · The next step in engaging audiences: personalized news content delivery. Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces. Unfortunately, this had led to increasingly diminishing returns.