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SBS Upfront - Redefining the 'outdated' demographics for TV buying yesterday. “Smart marketers are already seeing the benefits of briefing us against a 40+ or 35-64s demographic."
AFL inks record $74 million sponsorship deal with Toyota
Mar 15, 2019 · The AFL has signed a record four-year sponsorship deal with Toyota at $18.5 million a year . The $74 million deal is reported to be the largest sports sponsorship deal in Australian corporate history.
Menulog's next chapter of 'Did Somebody Say' - AdNews
Oct 13, 2023 · Menulog's next chapter of the ‘Did Somebody Say’ Brand platform enlistis pop icon Christina Aguilera and rising hip-hop star Latto. This is the first time the creative has used two artists and ...
QT Hotels & Resorts with 'Curious Currencies' via Thinkerbell
QT Hotels & Resorts will be forgoing cash and credit this spring in favour of a stranger way to pay in a new project called Curious Currencies. QT Hotels is giving away a year’s worth of free ...
The top advertising campaigns of 2023 according to Australian
Australian creatives and their top two campaign picks of 2023: Toby Aldred, GM of Saatchi & Saatchi, and chief client officer of The Neighbourhood, says he thoroughly enjoyed the campaigns to come ...
Brands make tactical ads following Abbott's election win over …
Sep 9, 2013 · Oral-B - make the switch. Procter & Gamble has used Tony Abbott's election win to launch its first tactical ad campaign in Australia using its Oral B brand’s strapline 'Make the Switch'. It ...
Australia’s 10 best, and not so good, brands for social ... - AdNews
Jul 21, 2021 · More than 6.8 million online mentions were explored, including almost 200,000 mentions relevant to CSR. The top 10 performing brands in Australia: 1. NRMA. 2. Reece. 3. Bendigo Bank. 4.
Inside the top five ads for the FIFA Women's World Cup
Aug 23, 2023 · Coke 45%. Adidas 42%. Nike 39%. Phillips said this strong attention gave the brands associated with the FIFA Women’s World Cup an opportunity to show support for women’s sport, but also to ...
Tourism Tasmania's Come Down for Air - AdNews
Oct 16, 2019 · An invitation to "Come Down for Air". John Fitzgerald, Chief Executive Officer, Tourism Tasmania says: “Amid the clutter of a busy, shouty ad break – we wanted to create an island of calm that ...
Clive Palmer’s United Australia Party is splashing the ad ... - AdNews
Nov 18, 2021 · Clive Palmer’s United Australia Party has dramatically lifted its ad spend on YouTube, a sign that a federal election is coming. According to Google, the party outlayed $2,747,100 from the end ...