Contextual advertising proves its worth | Industry Trends | IBC
23 hours ago — Contextual advertising proves its worth. Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. ITV and Sky Media have both introduced contextual ads which allow advertisers to buy spots based on the specific content within a programme, rather than more broadly against the type ...
IBC2024 unveils conference keynotes and sessions tackling critical ...
By Staff writer 17 July 2024. IBC2024 has unveiled a world-class mix of cutting-edge keynotes, presentations, panels, and other sessions at this year’s IBC Conference, from a diverse array of thought leaders from across the global media, entertainment and technology industry. This year’s conference features thought leaders from Apple, BBC ...
Be Seen. Be Heard : Building Resilience and Opening Access for …
23 hours ago — Emerging talent across the live events, film production and broadcast industries in the UK revealed that lack of career visibility for young people, access, money, location, and uncertain career pathways and opportunity were amongst their main career barriers, which were shown through audience poll results at a recent London event. ‘Be Seen.
IBC2023 Registration Now Open: Emphasis on Innovation and …
May 16, 2023 — Register today IBC2023 registration now open. IBC2023 will bring together the entire global M&E content and technology community at the RAI Amsterdam from 15 to 18 September, propelling transformation across the sector and sparking conversation about industry trends, advances, best practices, and diversity and inclusion.
IBC2023 Preview: The hottest topics and sessions at this year’s show
Sep 11, 2023 — The conference session ‘ Winning Over Gen Alpha ’ (15 Sep 2023, from 11:15-12:00), will look at the creation, distribution and monetisation of content for a generation that has only ever known streaming, in-app purchases, and the world of social media. John Olivieira, Publisher, OneWorld; Fiona Campbell, Controller Youth Audience, BBC ...
Broadcast Tech: Industry Leaders Set Out What’s in Store
Jan 10, 2024 — Broadcast Tech: Industry Leaders Set Out What’s in Store. With September’s bustling and future focussed IBC2023 in the bag, the international broadcast and technology bodies that own IBC fill us in on their 2023 accomplishments, insights and hopes for the industry in the coming year. Central themes include AI and ethics, 5G for content ...
We’re back! Welcome to IBC2022 | News | IBC
Sep 8, 2022 — Insight and expertise for the content & technology community. We’re back! Welcome to IBC2022. After two years of virtual events, IBC warmly welcomes all exhibitors and visitors back to the RAI in Amsterdam for IBC2022 (9-12 September). “We are thrilled to be able to bring the whole IBC community back live to discuss and gain mission ...
NAB Show New York: US broadcasters tackle challenges of a …
3 days ago — NAB Show New York wrapped last week having attracted more than 12,000 attendees, around the same as 2023 and a couple thousand down on its pre-pandemic peak. The two-day event comes at a time when US broadcasters face serious pressures on their business model and an existential threat from a Trump presidency. NAB in …
IBC2022: Celebrating 55 years of innovation and growth
Jun 24, 2022 — For 55 years, IBC has played a pivotal role in the evolution of media and entertainment technology, providing a forum for industry players from around the world to come together to exchange ideas and showcase innovations, and 2022 will be no different. IBC was born into a world bursting vividly to life in 1967 during the Summer of Love, when ...
IBC2024 Primed to Lead Innovation, Explore Trends and Foster ...
May 13, 2024 — IBC2024 is now open for registration, with the global media and entertainment (M&E) industry set to converge at the RAI Amsterdam on 13-16 September. The global event has built strong momentum with booked exhibitor space already surpassing last year’s total. Big names such as BBC Studios, beIN Media Group, Fremantle, Paramount Global and Virgin Media O2 have been announced as speakers at the ...