Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

The Japanese auto giant and its Calty Design Research studio are bringing an open-top truck based on the popular SUV to this ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely ...