Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...

But, at the end of the day, the RAV4 is aimed at being a sensible, run-of-the-mill compact crossover ready to undertake rince-and-repeat school runs and spend its weekends loading up its cargo area ...

Toyota pulled out all the stops for its 2024 SEMA showcase, with the automaker turning up to the Las Vegas show's opening day on Tuesday with almost a dozen concepts catering to sports car and truck ...

Toyota's 2024 SEMA showcase is logically organized into several brand ... including a removable top and stylish design cues-perfect for today's adventurous beachgoers. CALTY Land Cruiser ROX Discover ...

Unveiled at SEMA 2024 is the ROX Concept, and it’s quite an extreme build. Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a ...

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

The all-new Toyota ROX is an open-air concept vehicle based on the Land Cruiser, with more than 50% of it reinvented to ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...