Toyota ROX Concept Chops Top off 2024 Land Cruiser

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the open-top FJ40 Land Cruisers of the ’60s and ’70s.
Open-top Toyota Land Cruiser could depose the Jeep Wrangler
A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its debut at the 2024 SEMA Show in Vegas.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, and an eight-inch-wider track.
Toyota Land Cruiser ROX Concept Gets Morphed Into Production Off-Roader, Would You Buy It?
This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX concept for the 2024 SEMA Show
Open-Top Toyota Land Cruiser ROX Is The Answer To Jeep Wrangler Dominance
Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land Cruiser ROX concept, the North American design team has taken care of that issue, turning the latest Land Cruiser into an open-top adventurer just like the original.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Give Us the Safari Toyota Land Cruiser. We Need the Safari Land Cruiser.
In between the seemingly endless booths of aftermarket accessories, parts, and tech are the SEMA Show loss leaders that send our jaws to the floor. I’m talking about the over-the-top teasers, the one-and-done show-stoppers,
Toyota ROX Concept Previews the Topless New Land Cruiser We All Need
ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." And we all know Toyota wasn’t going to call it “ROE.” An
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‘Taco Tuesday': Part '59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...
Striking, Venture-Worthy Toyota Land Cruiser Excels On Pavement, Too
The new Land Cruiser is the beneficiary of Toyota's strategy to focus on its SUV lineup and stick with its commitment to ...
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Toyota Built A Convertible Land Cruiser For Your Wildest Overlanding Dreams
In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...
Toyota Brought 10 Cool Concepts to SEMA, Here Are All 10
A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...