Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a ...

Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and Karad, ...

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China. Meanwhile, the FMCG giant has made strategic adjustments in other regions, ...

Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers ...

This creative execution transforms an ordinary public space into a captivating visual spectacle, inviting passersby to engage ...

The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps ...

Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a ...

Powered by artificial intelligence and motion sensors, the billboard responds dynamically to passersby, engaging them in real time.

The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, ...

Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative ...

OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from ...

DPAA has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 ...