Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Empathize is the first stage of the design thinking process. Design teams conduct research to get personal grasps of their users’ needs. They set aside assumptions to obtain insights into the users’ ...

Wicked problems are problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

UX cover letters are short letters or emails that designers send with their portfolios and resumes to apply for jobs. Designers personalize these to introduce themselves and briefly explain why they ...

UX resumes, or user experience resumes, are specialized resumes tailored for professionals in the field of user experience (UX) design. They are concise overviews in which designers summarize their ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Complex socio-technical systems are intricate societal and global problems: challenges where designers strive to define human problems, understand the far-reaching implications of these and address ...

Well, the answer is really simple: write your UX case studies like stories. You see, when you present your case study as a story, you’ll find it far easier to give it a satisfying structure and ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...