Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...

Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring ...

We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...

Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and setting ...

Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.

The previous chapter looked at landing page strategy for paid search campaigns. This chapter considers best practice techniques for creating and optimising effective landing pages. Twelve best ...

The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...