HMD marketed both of its branded phones as a companion device to a person’s primary phone, said Lars Silberbauer, chief marketing officer of HMD. By having both phones on hand, or bringing only their ...

According to the Interbrand report, 40% of Hispanic respondents feel brands don’t make an effort to connect with them, causing 28% of Hispanics to feel brands aren’t meeting their needs. Currently, ...

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.

As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Omnicom loses ground.

General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...

Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.

Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...

Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...

Directed by film and photography duo Peden+Munk, the commercials feature slow-motion action shots and a voiceover that swells in intensity as it describes every detail of Shake Shack burgers to ...

DirecTV is owned by AT&T Inc. and joint-venture partner TPG Inc. In connection with Monday’s deal, TPG will acquire the 70% ...

Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the ...

Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...