Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

The Japanese auto giant and its Calty Design Research studio are bringing an open-top truck based on the popular SUV to this ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...

Discover Milltek Corps latest performance exhausts for Dodge Ram 1500 Rebel and Toyota Land Cruiser at SEMA Show 2024 in Las ...

Toyota gave a pretty wild makeover to its ladder-frame SUVs for this year’s SEMA show. The Land Cruiser ROX Concept is a ...