Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

Discover Milltek Corps latest performance exhausts for Dodge Ram 1500 Rebel and Toyota Land Cruiser at SEMA Show 2024 in Las ...

In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...

The all-new Toyota ROX is an open-air concept vehicle based on the Land Cruiser, with more than 50% of it reinvented to ...

Toyota returns to the Specialty Equipment Market Association (SEMA) Show with a diverse exhibit that celebrates Toyota adventure for every lifestyle.

Unveiled at SEMA 2024 is the ROX Concept, and it’s quite an extreme build. Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a ...

Toyota pulled out all the stops for its 2024 SEMA showcase, with the automaker turning up to the Las Vegas show's opening day on Tuesday with almost a dozen concepts catering to sports car and truck ...

The Toyota 4Runner and Land Cruiser were ideal candidates to be converted into off-road-focused concepts for the 2024 SEMA show. Now Toyota is getting more experimental with yet another concept geared ...

Toyota’s show car gets an uprated turbo engine from the US-spec GR Corolla, all-wheel drive and a retro-inspired livery ...