Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Modellista confirmed its intention to enter the US market at last year’s SEMA Show and, at the time, unveiled a series of modified Toyota and Lexus models. It says it plans to incorporate design ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its ...

Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its in-person debut at the SEMA show in Las Vegas next week and features a convertible top that recalls ...

The Toyota Land Cruiser ROX is one such concept that is stealing our hearts. “ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." ...