During the festive occasions of Diwali and Dhanteras, numerous jewelry brands present fantastic discounts and unique ...

As Diwali approaches, the festival season brings not only lights and festivities but also an opportune time to buy jewellery, ...

Tanishqs Festival of Exchange offers a solution to rising gold prices by allowing customers to exchange old gold for new ...

With gold priced at Rs 78,490/10 gm, and GenZs preferring lightweight jewellery, demand for low-carat gold is booming. No ...

For the modern-day queens, Tanishq, today unveiled its newest festive masterpiece, ‘The Nav-Raani Jewellery collection’. The ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

On Dhanteras and Diwali, people traditionally buy gold, silver and diamond for auspicious reasons. This heightened demand ...

Traditionally, Dhanteras and Diwali are occasions when many people buy gold as it is believed to bring good fortune. Gold can ...

Pelki Tshering, CMO, Tanishq shares the secret sauce behind the brand’s storytelling, its festive marketing efforts, the ...

Make this Diwali shine with brilliance of new gold. Upgrade your gold with Tanishq’s Festival of Exchange before it ends. Wait no further. Just get it now!

We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.

Titan is enhancing its gold buyback programme, while Kalyan Jewellers is also stocking stores in smaller cities with ...