To help you remember its name, the company has set up a booth at the 2024 SEMA Show in Las Vegas with four sweet builds. The ...

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Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its in-person debut at the SEMA show in Las Vegas next week and features a convertible top that recalls ...

The Toyota Land Cruiser ROX is one such concept that is stealing our hearts. “ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." ...