DeepMind's creative lead Lorrain enhances media with AI, working on projects with Marvel, Netflix, and teaching AI filmmaking at Columbia University.

As AI tech gets smarter it’s getting harder to spot the difference between content made by a human and what’s been dreamed up by an algorithm. Google, pushing the AI envelope itself, is aware of this and wants to help.

The company conducted a massive experiment on its watermarking tool SynthID’s usefulness by letting millions of Gemini users rank it.

Google DeepMind has been using its AI watermarking method on Gemini chatbot responses for months – and now it’s making the tool available to any AI developer

A big moment for AI was its 1955 coinage, but this year’s Nobel haul qualifies too. Laureate Geoffrey Hinton, famously ‘a man who never sits down,’ had computers mimic the human brain for ‘deep learning’ while Demis Hassabis set up DeepMind,

SynthID can watermark AI-generated content across different modalities such as text, images, audio, and videos.

The move gives the entire AI industry an easy, seemingly robust way to silently mark content as artificially generated, which could be useful for detecting deepfakes and other damaging AI content before it goes out in the wild.

Google DeepMind launches SynthID, a tool that embeds invisible watermarks in AI-generated text, enhancing transparency and combating misinformation.

What’s new: Google DeepMind has developed a tool for identifying AI-generated text and is making it available open source. The tool, called SynthID, is part of a larger family of watermarking tools for generative AI outputs.

The COO believes there are more AI breakthroughs to come from the company's pioneering AI lab

In the 15 years since it was founded, Google DeepMind has grown into one of the world’s foremost artificial intelligence research and development labs. In October, its chief executive and co-founder Sir Demis Hassabis was one of three joint recipients of this year’s Nobel Prize in chemistry for unlocking a 50-year-old problem: predicting the structure of every known protein using AI software known as AlphaFold.