The folks at the Toyota Motorsports Garage are bringing a 4Runner TRD Surf Concept to the 2024 SEMA show, and the build — an ambitious open-top SUV loaded with heritage touches — already has us excited to see it in person in Las Vegas next week.

Toyota says inspiration for the concept comes from Southern California’s surf scene in the ‘80s, which is when the original 4Runner launched and became a popular vehicle for many local surfers. Lead builder and Director of Operations at Toyota’s Motorsports Technical Center Marty Schwerter said some of his own experiences cruising along Pacific Coast Highway in a Toyota Pickup during this time helped give him and his team the vision they needed to turn the new 4Runner into a modern interpretation of the original.

Toyota always has something special and retro-cool for the annual SEMA Show in Las Vegas. This year’s edition runs November 5-8 and will feature this awesome concept that combines the open-air spirit of the first-generation 4Runner with the cutting-edge technology and design of the all-new 2025 4Runner .