As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Omnicom loses ground.

Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...

DirecTV is owned by AT&T Inc. and joint-venture partner TPG Inc. In connection with Monday’s deal, TPG will acquire the 70% ...

Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the ...

General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...

More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

“The Orange,” a three-minute animated short film created by LG2, explains the emotional journey of diagnosis and treatment ...

Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...

Prezzburoni made glossy print ads and a cheesy song and music video presented as a unearthed gem from decades ago ...

Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...

Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.