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Martha Stewart’s makeup look includes the Merit Beauty mascara that’s part of Hilary Duff’s routine and has previously been used on Mandy Moore and Sarah Jessica Parker. Stewart also used a PEOPLE ...

The domestic doyenne embraced minimal makeup during the clip, reaching for Merit’s two-in-one foundation and concealer stick — The Minimalist ($38) — before swiping on the equally portable Bronze Balm ...

Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, minimalist formulas have won the hearts of many makeup-wearers. Known for its no-makeup-makeup aesthetic and ...

One gem we’ve been obsessed with since it first launched in 2021 is Merit Beauty. If you’re not familiar with Merit, it’s a clean, vegan, cruelty-free minimalist makeup brand that hopes to simplify ...

Martha Stewart just shared her five-minute makeup routine and according to the 83-year-old business tycoon, it's "easier than ...

It was a summer filled with the newfound anxiety of “blush blindness.” From sunset blush to cream or powder, to Rare Beauty’s ...

More beauty brands are exploring the use of upcycled food waste as consumers push for cleaner alternatives to petrochemicals.

Tamim is beauty commerce writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music. A 57-year-old shopper with “aging skin” said this is the rare ...