We may earn an affiliate commission from links. Where do I start with Brand’s evangelical swerve? He rose to British fame with a Jesus haircut (a sign!?) and the deepest V-neck tees, espousing a ...

Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends. This comprehensive guide explores the ...

Actor Tom Holland, best known for his role as Spider-Man in the Marvel Cinematic Universe, is making waves in the beverage industry with the upcoming launch of his non-alcoholic beer brand ...

Knitting was once my creative hobby while I worked in a professional career. When I first started knitting, Lion Brand Yarns was the site I would explore to find free knitting patterns. Because of ...

LAS VEGAS — Lidl will relaunch its brand in the United States next week in a bid by the German discount grocery chain to improve its name recognition after years of struggling to build momentum on ...

Zimbabwean music mogul Munya Chanetsa felt his hackles rise when he learnt about the royalties battles that have been fought over the song Mbube - also known as The Lion Sleeps Tonight.

When it comes to finding the perfect yarn for your next knitting project, there is no shortage of online craft stores you can peruse to get your supplies delivered directly to your door. But there is ...

In the end it’s not always what marketing says, but how audiences feel, because that’s what drives consumers to act. Nielsen Brand Lift shows how campaigns influence consumer mindsets. Brand Lift ...