Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...

SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

The Toyota Land Cruiser ROX is one such concept that is stealing our hearts. “ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." ...

Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its in-person debut at the SEMA show in Las Vegas next week and features a convertible top that recalls ...

Toyota’s new Land Cruiser may be even more versatile than we initially realized. The Japanese auto giant and its Calty Design Research studio are bringing an open-top truck based on the popular ...