The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition ...

Last month, MLB announced a multi-year partnership with STRAUSS, a German apparel company, that will see the company's name and signature ostrich logo adorn batting helmets for the duration of the ...

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AFL.com.au understands both the Crows and the Saints are likely to adopt fresh club logos ahead of next year, changing existing designs that had previously spanned decades. St Kilda has had its ...