French Montana stars in a commercial and a series of digital content pieces for this new flavor, giving consumers an insight ...

Cranberry juice gives this drink its bright red hue while flavored schnapps and vodka bring on the candy-like Jolly Rancher ...

Vodka is enhanced by many other flavors, which makes it a versatile spirit. With expert insight, we've rounded up some global ...

Pernod Ricard SA is selling its local Nordic liqueur and spirits brands to a subsidiary of Danish group Royal Unibrew A/S, the latest asset disposal for the French distiller.

Absolut vodka maker Pernod Ricard experienced a slow start to its fiscal year, posting sharp sales declines in China and the U.S. as the spirits industry faces a downturn in consumption.

Pernod Ricard SA reported weaker-than-expected sales for its latest quarter as lackluster demand in its top markets of China and the US persisted and consumers resisted shelling out on pricey ...

French spirits maker Pernod Ricard said it still expected to return to sales growth in the 2024/25 fiscal year, despite ...

Spirit-maker Pernod Ricard reported weaker-than-expected sales for its latest quarter as lackluster demand in its top markets ...

She will be at the Sprinter activation sampling her product and giving [beverages] to fans,” an industry insider exclusively ...

A range of alcoholic products sold in packaging similar to popular children's purées has reignited the debate on alcohol ...

Boozy candy has historically been limited to kitsch products that pop up around holidays. But a new generation of ...