WPP retains Marine Corps’ $1.9 billion account
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - ...
Introducing Ad Age’s TV and streaming commercial pricing report
Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...
Creator and influencer trends brand marketers need to know about right now
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - ...
Post-election brand advice for communicating on social issues
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - ...
Fox sells out Super Bowl, reports strong quarterly ad sales
Are you a print subscriber? Activate your account. By Tyler Bishop - 50 min 22 sec ago By Asa Hiken - 2 hours 24 min ago By ...
This giant, growing melanoma on a Sydney beach promotes sun safety in Australia
Beach installations can be pretty impactful. Remember the dragon skull rising from the sand to promote an early season of “Game of Thrones”? Now, Ogilvy Sydney has led a beach project that memorably ...
20 brands catching Gen Z’s attention right now
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian Bonilla - ...
Streaming TV commercial costs—ad prices for Netflix, Disney+ and Hulu shows
The price for commercial time on streaming TV platforms was the talk of this year’s upfront ad haggle. The launch of ads on ...
How Gen Z likes its fast food, snacks and groceries
Gen Zers want food and restaurant brands to be on social media, especially if they have interesting celebrity partnerships or ...
Amazon has a new metaverse-style holiday shopping experience
Amazon has launched a 3-D virtual holiday showroom offering more than 100 products from brands including Beats, Kate Spade ...
Why publishers with lists are saying audience, not content, is the new ‘king’
Are you a print subscriber? Activate your account. By Tyler Bishop - 50 min 22 sec ago By Asa Hiken - 2 hours 24 min ago By ...
TV commercial prices—how ad costs have changed over the past decade
The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...