Toyota ROX Concept Chops Top off 2024 Land Cruiser

Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
Open-top Toyota Land Cruiser could depose the Jeep Wrangler
A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its debut at the 2024 SEMA Show in Vegas.
Toyota removes the roof on the Land Cruiser with ROX concept
Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, and an eight-inch-wider track.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
Toyota Hints At Production Land Cruiser Pickup, If You Like The Concept
Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely depend on public reaction
Give Us the Safari Toyota Land Cruiser. We Need the Safari Land Cruiser.
In between the seemingly endless booths of aftermarket accessories, parts, and tech are the SEMA Show loss leaders that send our jaws to the floor. I’m talking about the over-the-top teasers, the one-and-done show-stoppers,
Open-Top Toyota Land Cruiser Is The Answer To Jeep Wrangler Dominance
Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land Cruiser ROX concept, the North American design team has taken care of that issue,
Toyota ROX Concept Previews the Topless New Land Cruiser We All Need
ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." And we all know Toyota wasn’t going to call it “ROE.” An
Here's Everything Toyota Brought To SEMA 2024
Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...
Toyota Brought 10 Cool Concepts to SEMA, Here Are All 10
A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...
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Toyota Built A Convertible Land Cruiser For Your Wildest Overlanding Dreams
In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...
Toyota Turned The New Land Cruiser Into A Short-Bed Pickup With A Convertible Roof For SEMA
Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...