The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store vibe.

Starbucks (SBUX) faces traffic headwinds in the U.S. and China but sees opportunities for store growth and enhancing customer experience.

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering,

Starbucks has come under fire a lot this year. In September, a longtime barista spoke out against the chain, claiming it has morphed from a "trendy, quirky coffee shop job" to a "soulless fast food empire.

You’ll want to milk this new Starbucks deal. The java chain is making a major update to its menu that will save its plant-based customers some extra dough. Starbucks will no longer charge a fee for substituting non-dairy milk in beverages,