Known as "The Farmer's Bible" or "The Nation's Wishbook," the Sears, Roebuck catalog became an American institution. When the catalog first came out, mail order was not a new concept, for Montgomery ...

Even homes. From 1908 to 1940, customers could pick out their own ready-to-assemble home kit from a Sears, Roebuck and Co. catalog and have the materials shipped directly to them, primarily by rail.

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What began in the 1890s as a mail order catalogue shipped out to the homes of Americans by two titans of the retail industry, Richard Sears and Alvah Roebuck, had by the 20th century turned into ...

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Between 1908 and 1940, Sears, Roebuck and Co. sold nearly 75,000 kit ... we ordered it from the Sears catalog,’” Chabot said. “I was intrigued by the concept of people picking out a house ...

Beginning in the late 1800s, retailers such as Sears, Roebuck and Co. sent out fat catalogs filled with everything from sewing machines and saddles to bicycles and baby buggies for sale.

Richard Warren Sears and Alvah Curtis Roebuck started Sears in 1892. In its early years, it was primarily a catalog company.

Roebuck into the business ... greatly underserved by traditional retailers. The Sears catalog ultimately grew to over 500 ...

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The retailer won over patrons with mail-order catalogs by taking advantage of ... The department store chain, founded as Sears, Roebuck and Co. in 1893 and hailed in the 1980s as America’s ...