LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

LeBron James and Anthony Davis debuted the new colorways of the Nike LeBron 22s during the season opener against Timberwolves ...

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

A'ja Wilson admitted that being compared to LeBron James can bring immense pressure, but also saw the bright side of it.

Along with being one of the top rookies in the WNBA this season, Angel Reese has become a prominent figure in pop culture.

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Be a Cinderella today, just with different shoes. It was a moment we expected, ...

Alijah Arenas, the son of former NBA star Gilbert Arenas, is a top prospect himself who showed out at the Flight Club ...

With competition heating up for ownership of the WNBA’s upcoming 16th franchise, a billionaire-backed bid to bring top-level pro women’s basketball to St. Louis has support from Boston Celtics star ...

There's a history of young players who've impacted the NBA, and that could be insightful for what's ahead for the 17-year-old ...

Blend style with wellness by gifting the Luna Ring from Noise. This smart ring not only looks chic but also tracks vital ...

Clark’s off-the-court riches have seen her snub advances to join her WNBA rivals in a new ‘Unrivaled’ basketball league, ...