I should confess right up front that I have always loved the iPad Mini. I’ve owned several; I’ve bought them as gifts for multiple family members. I want a tablet I can use to read in bed, throw into my overstuffed carry-on bag, or prop up on the toaster to help me cook dinner. The Mini is the one.

The variety in iPad sizes is impressive. You can get everything from a 13-inch giant iPad Pro down to an 8.3-inch iPad mini. Most people probably live in the middle with the popular 10.9-inch iPad Air or the new 11-inch Air, but that little one with the 8.3-inch Liquid Retina Display has its adherents.

The Ultra version of the Apple Watch, the Max version of the AirPods, the non-mini HomePod, and the Pro versions of everything else. The problem is that customers generally feel the opposite—and nowhere is this truer than in the tablet market.