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Reliance Industries Set To Disrupt Beverage Market
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola, plans to disrupt...
The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.
Campa Cola Returns: Reliance Industries Set To Disrupt Beverage Market
Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.
Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing a stir
Another masterstroke by Mukesh Ambani, set to disrupt some big companies, Reliance gets ready to…
Through its fast-moving consumer goods sector - Reliance Consumer Products Ltd (RCPL) – Mukesh Ambani’s Reliance Industries is revolutionising the soft drink industry in India by relaunching Campa Cola.
Higher Margin to Retailer & Aggressive Pricing by Reliance's Campa Disrupted Beverage Market: TCPL
Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage makers to reduce their prices to retain their market share and continue their growth.
Tata Consumer feels the heat as RIL’s Campa Cola disrupts beverages market
Tata Consumer Products reports increased competition in bottled beverages, particularly from Campa Cola. The company has adjusted pricing to counteract this, while also noting a decline in urban demand amid ongoing consumer spending stress.
Mukesh Ambani plans big strategic move, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider their game plan.
Mukesh Ambani's BIG Move To Challenge Coca-Cola And PepsiCo? Reliance's Campa Cola Is Back - All Details
Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa Cola. Once a popular brand in the 70s and 80s, Campa Cola is making a comeback with competitive pricing and strategic collaborations with kirana stores and small retailers.
1d
on MSN
Is it still summer for a cola war? What Varun Beverages said on Ambani's Campa as competition
Varun Beverages acknowledged Reliance's Campa Cola as a formidable competitor but stated that its pricing strategy has not ...
brandequity.economictimes.indiatimes
4d
Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...
money.rediff
4d
Campa Cola Forces Tata Consumer to Lower Prices
Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, ...
4d
Mukesh Ambani's brand forces Tata Group company to reduce its product price, revenue hit by...
Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.
4d
on MSN
Reliance's not-so-secret weapon makes Tata sound alarm as new disruption hits
Reliance Industries's FMCG arm is reshaping the Indian beverages market by reviving Campa Cola, offering lower prices and ...
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