YouTube is testing a cheaper ‘Premium Lite’ plan… that still has ads
I watch a lot of YouTube. I don’t watch any ads. And I refuse to pay $14 per month for YouTube Premium on principle. Maybe Google can tempt me onto the straight-and-narrow with a cheaper “Premium Lite” option?
YouTube is testing a new version of its Premium Lite subscription
YouTube is testing a revamp of its Premium Lite subscription tier. User screenshots made the rounds on social media this week, and today a Google rep later confirmed to multiple other outlets that the plan is being tested in Australia,
Google is testing YouTube Premium Lite again, but this time with some ads
Google used to offer a Premium Lite subscription tier for YouTube as part of a pilot program, but axed it in 2023. A new iteration could make a comeback.
YouTube is testing its cheaper Premium Lite subscription again, but it now has limited ads
Last year, YouTube axed Premium Lite, its cheaper version of YouTube Premium, but the company has been testing a new version of the subscription in Australia, Germany, and Thailand, YouTube confirmed to Android Authority.
YouTube Premium Lite Is Coming Back, but There’s a Catch
This tier costs half as much as the regular Premium but doesn't offer most of the perks. It also won't be completely ad-free.
The Morning After: YouTube is testing a new subscription option that could remove most ads
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Google Resurrects its YouTube Premium Lite Plan in Select Markets
Google is testing a new YouTube Premium Lite plan in select markets that offers "limited ads” on YouTube and YouTube Kids.
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