Target is slashing prices on more than 2,000 items, marking the second time this year that the retailer cut customer costs as it attempts to attract inflation-weary shoppers ahead of the holiday shopping season.

It’s the retail giant’s second price-slashing announcement since May. It includes toys, snacks, beverages, ice cream, and thousands of additional items. It’s not even Halloween yet, but retailers already have their sights firmly set on the holiday shopping season—their most important period of the year.

(CNN) - Target is slashing prices on thousands of items ahead of the holiday shopping season. Target will cut prices on more than 2,000 home goods, beauty products, toys and food and beverage items. Some prices have already dropped and the discounting will continue through December.

And appealing to that sentimentality is exactly how Target and Walmart plan to win holiday shoppers this year. Target announced this week it is slashing the prices of more than 2,000 items in stores,

Target is dropping the prices of more than 2,000 items for the holiday season. The items range from a Bluey Fire Truck to Purina Tidy Cats Litter to a Magic Bullet Personal Blender Set, according to a news release from Target.

While it’s true that inflation rates have been falling, Americans are still grappling with high prices. Groceries, especially, still seem to cost more than they should. Happily, Target is about to rectify that,