The new Land Cruiser is the beneficiary of Toyota's strategy to focus on its SUV lineup and stick with its commitment to hybrid power trains.

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.

Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely depend on public reaction

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for “Recreation Open eXperience,” was developed by Toyota’s Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.

In between the seemingly endless booths of aftermarket accessories, parts, and tech are the SEMA Show loss leaders that send our jaws to the floor. I’m talking about the over-the-top teasers, the one-and-done show-stoppers,