Apple, Tim Cook

Apple Intelligence Isn’t Very Smart Yet—and Apple’s OK With That
Our columnist reviews the first wave of AI features coming to iPhones with iOS 18.1, and asks Apple’s software chief why so much is still missing.
Tim Cook Knows Apple Isn’t First in AI but Says ‘It’s About Being the Best’
Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.
Tim Cook has surprising definitions of ‘success’ for Apple Intelligence and Vision Pro
In an interview with the WSJ, Tim Cook shared some surprising definitions of ‘success’ for Apple Intelligence and the Vision Pro.
Tim Cook on Why Apple’s Huge Bets Will Pay Off
The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes they will be as life-changing for the rest of us as they are for him.
Tim Cook meets China regulator in Beijing but no final word on Apple Intelligence
Chinese consumers have been vocal about their desire to see Apple bring its generative AI services to China as soon as possible.
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
Apple Intelligence 'changed my life': Tim Cook says Apple's AI is as innovative as the iPod’s click wheel or the iPhone’s touch screen
Apple Intelligence is set to launch before the end of October – and Apple’s CEO Tim Cook believes the AI tools have already changed his life. In an interview with The Wall Street Journal, Cook emphasized just how much he believes in Apple Intelligence,
Tim Cook makes another trip to China as local users gripe about Apple’s AI delays in the world’s largest smartphone market
Tim Cook flew to China for the second time in almost eight months, making a surprise trip to one of Apple's most important ...
Cook says Apple wasn't first with AI, but will be the best
Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.
Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...
Tim Cook responds to questions over Apple’s AI plans as world waits for iPhone’s new features
Apple may be late to new AI technologies but it will be the “best”, its chief executive Tim Cook has said. The company ...
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Apple CEO Tim Cook Meets With Chinese Minister Of Industry, AI Service Launch In The Country Still Uncertain: Here's Why
China requires government approval for the public release of any GenAI software, and so far, the country has only authorised ...
Tim Cook Admits Vision Pro Isn’t a Mass-Market Product Following Lacklustre Sales
Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...
The New iPad mini Is All About Apple Intelligence
Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal ...