Blue Origin is reinventing itself under a new CEO, who spent 15 years at Amazon. A culture change and new launch could help it compete with SpaceX.

A Delaware judge appeared skeptical Tuesday of claims that Amazon.com Inc.‘s board is enriching founder Jeff Bezos and his rocket company Blue Origin in a floundering satellite communications project.

Dave Limp told CNBC that he only had one question for Jeff Bezos when he interviewed last year to become CEO of Blue Origin: Is it "a hobby or a business?"

The American aerospace company is building a complex for research, business—even hospitality—in a zip code that’s literally out of this world.